Efficient UX Research
User Experience testing can take weeks, sometimes months, to accomplish. Some companies only deliver generic participant videos that aren’t meaningful or actionable.
This doesn’t work. That’s why we’ve created Rapid Research, a five-day research process that delivers rich, insightful user feedback.
Rather than a lengthy report, we lead a collaborative data immersion workshop. You walk away clearly understanding your users’ pain points and exactly what to do about it.
Rapid Research Timeline:
Here’s the timeline for our five-day research process that delivers rich, insightful user feedback:
Kickoff & Recruitment
- Internal planning meeting
- Understand client’s research goals
- Define target audience
- Develop screener
- Coordinate with recruiter
- Develop discussion guide
- Prepare equipment
- Conduct dry run
- Prep time
- Run Study sessions:
- 10 participants
- 30-minute sessions
- Analyze results
- Create executive summary
- Create findings artifacts
- Run a collaborative workshop (2 hours)
- Send all deliverables to the client
"From the kick-off to results, QuickInsights projects conclude in a matter of days, not weeks or months, and are the perfect complement (or even replacement) to more conventional UX Testing techniques. Supporting Kroger with participant screening, discussion guide creation, session moderation, analysis, to final deliverables always exceeds expectations."
"Great job .... Well done again! Thank you for running an excellent study and for delivering this report ahead of time. I’m reviewing it now and there are several suggestions that seem to be spot-on."
Josh / Cisco