Did you know 70% of products fail due to lack of User Experience (UX)? User research focuses on understanding user needs, motivations, and behaviors. The two main types of research we focus on is Formative and Summative research.
Early User Research
Early research is also known as formative or generative research because it is conducted when you are you are about to design or are in the design phase. The questions that are answered are to inform design.
Depending on your research needs, we will recommend the best approach that will include methods such as:
- Ethnographic and contextual research
- Diary studies
- Cognitive walkthroughs
- Card Sorting and treejacking
- Intercept studies / True Intent studies
- First click testing
- Expert Reviews
- Stakeholder interviews
- Competitor evaluations
- Concept / Prototype usability testing
- Behavioral persona development
- Customer Journey Mapping
If you are in a timeline crunch, we recommend you learn more about QuickInsights.
Summative User Research
Summative research is also known as validation user testing because it is conducted when you are you are done with the design of your site/app/product. We recommend that this type of testing happen in the environments that your users will be using your products. Additionally, you’ll want to make sure that you capture metrics that allow you to gauge if your product is go-to-market ready.
Typical research methods include:
- Unmoderated Usability Testing
- In-Lab Usability Testing
- Eye-tracking + Biometrics
- Benchmark and Longitudinal Testing
- Out of the Box Testing
ROI of User Experience Research
Don’t know if is the time to engage your customers? Let us help you get to build your business case starting with these top reasons.
Top reasons to invest in User Research:
- Speed up time to market
- Increase conversion
- Increase adoption rates
- Reduce churn
- Save on costly rework
- Reduce development costs
- Grow the topline
- And more….
If you are a CMO, VP, or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner. Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders.
For more information on getting started with your strategic workshop, click the link below!