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USER RESEARCH

70% of products fail due to lack of User Experience.

User research focuses on understanding user needs, motivations, and behaviors There are two types user research: (1) Formative and (2) Summative. We can help you with both.

Formative User Research

Formative research is also known as early research because it is conducted when you are you are about to design or are in the design phase. The questions that are answered are to inform design.

Depending on your research needs, we will recommend the best approach that will include methods such as:

  • Ethnographic and contextual research
  • Diary studies
  • Cognitive Walkthroughs
  • Card Sorting and Treejacking
  • Surveys
  • Expert Reviews
  • Competitor evaluations
  • Prototype testing
  • QuickInsights Usability Tests

If you are in a timeline crunch, we recommend you learn more about QuickInsights.

UX focused companies are outperforming
the market. See our case studies.

Summative User Research

Summative research is also known as validation user testing because it is conducted when you are you are done with the design of your site/app/product. We recommend that this type of testing happen in the environments that your users will be using your products. Additionally, you’ll want to make sure that you capture metrics that allow you to gauge if your product is go-to-market ready.

Typical research methods include:

  • Unmoderated Usability Testing
  • In-Lab Usability Testing
  • Benchmark and Longitudinal Testing
  • Out of the Box Testing

If you are a CMO, VP or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner.

For more information on getting started with your strategic workshop, click the link below!

Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders.