Did you know 70% of products fail due to lack of User Experience (UX)? User research focuses on understanding user needs, motivations, and behaviors. As a leading user research agency, the two main types of research we focus on is Formative and Summative research.
Early research is also known as formative or generative research because it is conducted when you are you are about to design or are in the design phase. The questions that are answered are to inform design. Our user research strategy ensures that you’ll be able to iron out any potential issues before you begin production.
Depending on your research needs, we will recommend the best user research analysis approach that will include methods such as:
Summative research is also known as validation user testing because it is conducted when you are you are done with the design of your site/app/product. We recommend that this type of testing happen in the environments that your users will be using your products. Additionally, you’ll want to make sure that you capture metrics that allow you to gauge if your product is go-to-market ready.
Typical user research methods include:
Don’t know if is the time to engage your customers? Let us help you get to build your business case starting with these top reasons.
Top reasons to invest in User Research:
If you are a CMO, VP, or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner. Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders.
For more information on getting started with your strategic workshop, click the link below!
