User Research | Key Lime Interactive

User Research Agency

Did you know 70% of products fail due to lack of User Experience (UX)? User research focuses on understanding user needs, motivations, and behaviors. As a leading user research agency, the two main types of research we focus on is Formative and Summative research.

Early User Research

Early research is also known as formative or generative research because it is conducted when you are you are about to design or are in the design phase. The questions that are answered are to inform design. Our user research strategy ensures that you’ll be able to iron out any potential issues before you begin production.

Depending on your research needs, we will recommend the best user research analysis approach that will include methods such as:

Ethnographic and contextual research
Diary studies
Cognitive walkthroughs
Card Sorting and treejacking
Surveys
Intercept studies / True Intent studies
First click testing
Expert Reviews
Stakeholder interviews
Competitor evaluations
Concept / Prototype usability testing
Behavioral persona development
Customer Journey Mapping
Summative User Research

If you are in a timeline crunch, we recommend you learn more about QuickInsights.

Summative User Research

Summative research is also known as validation user testing because it is conducted when you are you are done with the design of your site/app/product. We recommend that this type of testing happen in the environments that your users will be using your products. Additionally, you’ll want to make sure that you capture metrics that allow you to gauge if your product is go-to-market ready.

Typical user research methods include:

Unmoderated Usability Testing
In-Lab Usability Testing
Eye-tracking + Biometrics
Benchmark and Longitudinal Testing
Out of the Box Testing

ROI of User Experience Research

Don’t know if is the time to engage your customers? Let us help you get to build your business case starting with these top reasons.

Top reasons to invest in User Research:

Speed up time to market
Increase conversion
Increase adoption rates
Reduce churn
Save on costly rework
Reduce development costs
Grow the topline
And more….

LEARN ABOUT THE ROI OF UX

UX Workshops

If you are a CMO, VP, or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner. Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders.

For more information on getting started with your strategic workshop, click the link below!

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