UX Visionaries: Chris Chapman
Welcome to the 3rd installment in our UX Visionary series, where we speak with research leaders who are shaping the future of user experience. This week, we feature Chris Chapman, Executive Director of the Quant UX Association, who believes the largest emerging trend in UX is a more holistic, strategic design of experiences. This trend […]
The Power of Storytelling: Transforming Research into Actionable Insights
Mustafa Bagasrawala, Sr. Project Manager, Research & Strategy, Key Lime Interactive Ever since Lisa Kumpula, our Director of Research & Strategy, shared her insights from Quirk’s NYC 2025, one big idea has stuck with us: in today’s fast-paced world, human connection and truly impactful insights are more vital than ever. Building on Lisa’s insights, this […]
UX Visionaries: Rikki Teeters
Welcome to the 2nd installment of our series, “UX Visionaries: Shaping Tomorrow’s Experiences.” Rikki Teeters is a visionary UX Design Leader, author, and speaker dedicated to shaping the future of human-centered technology. With over 15 years of experience in design and leadership, she currently serves as a UX Leader at Amazon, guiding teams to create […]
UX Visionaries: Eugenio Santiago
Welcome to Key Lime Interactive‘s new quarterly series, “UX Visionaries: Shaping Tomorrow’s Experiences”! Each quarter, we’ll spotlight five influential UX professionals. This series will dive into their perspectives on emerging trends, key challenges, and the evolution of UX, bringing you insights to stay ahead in an ever-changing landscape. Kicking off this exciting series is a […]
Quirk’s NYC 2025: Session Recap
Beyond the Data: Research that Connects Presented by: Mustafa Bagasrawala, Sr. Project Manager, Research & Strategy, Key Lime Interactive Event Dates: July 23-24, 2025, New York At Key Lime Interactive, we believe research is most powerful when it truly connects with people, not just decision-makers. In a landscape where customer experience (CX) quality is declining […]
Quirk’s NYC 2025: Key Themes in the Evolving Research Landscape
Lisa Kumpula, Director, Research & Strategy, Key Lime Interactive After more than 25 years in the research industry, one of my favorite professional learning opportunities is attending conferences like Quirk’s NYC. These events are where the energy of our field is alive and you can feel it — where the best minds share lessons learned, […]
Insights in the Age of AI: Why Human Connection Still Comes First
Are your insights driving real business action, or are they dying in a presentation? In today’s market, where data is everywhere, the authority of research is being challenged. To maintain and grow your influence, you can’t just deliver data; you must deliver insights that are so compelling they are impossible to ignore. The key isn’t […]
Why Now Is the Right Time to Invest in UX Research Again
New Tax Code Update Makes Discovery Work More Financially Strategic For the past two years, companies across industries have felt the impact of Section 174 of the U.S. tax code—a change that required R&D expenses to be amortized over five years. While intended to encourage long-term innovation, this shift had unintended consequences: it increased the […]
From Dark to Light: How UX Research Protects Brands and Builds Better Experiences
In today’s hyper-connected world, User Experience research (UXR) plays a pivotal role in shaping ethical, intuitive, and trustworthy digital experiences. At Key Lime Interactive, we know firsthand how small design decisions can make a big impact—especially when those decisions drift into dark pattern territory. What Are Dark Patterns—and Why Should Businesses Care? Dark patterns are […]
Navigating the Metaverse: UX That Powers Immersive, Inclusive, and Strategic Innovation
The metaverse is no longer a futuristic concept—it’s a fast-moving space where leading brands are already staking a claim. Companies like Nike (Nikeland on Roblox), Samsung (837X virtual store), and Gucci (Gucci Town) are using immersive platforms to reach new audiences, establish a digital footprint, and unlock new revenue streams. From marketing and product development […]