The ROI of UX: A CFO’s Perspective (Part 1 of 3)
From “Nice-to-Have” to Capital Allocation By Alex D. Rodriguez Chief Financial Officer & Certified Turnaround Analyst I have a confession: I am not a UX professional. Despite spending the last 11 years at Key Lime Interactive, I am probably the last person you’d want running a usability study. I am a finance professional with over […]
Your Product’s Early Warning System: Why Edge Cases are the Ultimate Stress Test
In product development, “the user” is often defined as the average—the primary persona following the most common journey. While designing for the majority feels efficient, the most critical insights regarding product resilience and growth live at the edges. Edge cases—users or behaviors falling outside dominant patterns—are not noise. They are high-fidelity signals that reveal where […]
Key Lime Interactive Celebrates 17 Years of Creating Exceptional User Experiences for Global Brands
Setting the global standard for specialized research, Key Lime Interactive celebrated 17 years of transforming complex user insights into high-stakes business outcomes on January 20, 2026. Explore how the industry’s leaders are leveraging KLI’s authoritative EmTech intelligence to de-risk innovation and dominate the next generation of user experience. MIAMI, Jan. 21, 2026 /PRNewswire-PRWeb/ — On January 20, […]
Why Section 174A Makes 2026 the Most Strategic Year to Scale UX Research
For many product and research leaders, the last few years have felt like an uphill battle for budget. Starting in 2022, a mandatory shift in tax rules required companies to capitalize and amortize domestic research costs over five years, rather than deducting them immediately. This made the “on-paper” cost of innovation look higher, often causing […]
The Unsung Hero of UX Research: Mastering Stakeholder Management
When we talk about UX research, the spotlight often shines on methods and actionable insights. But behind every research plan, session, and report lies a crucial, yet often overlooked, competency: stakeholder management. Stakeholder management isn’t just a “soft skill.” It’s a strategic part of research that ensures your work is aligned, supported, and ultimately impactful. […]
Influential Voices in UX: User-Centric AI with Brad Orego
At Key Lime Interactive, we spotlight the visionaries transforming user experience. As Artificial Intelligence (AI) reshapes every industry, UX leaders face a critical question: How do we ensure technology enhances — not replaces — human experience? Welcome back to Influential Voices in UX, our interview series exploring the future of design, research, and product innovation. […]
Why User Experience, Not Just Tech, Will Define the Walmart-OpenAI Era
Eugenio Santiago, President, Key Lime Interactive The recent announcement of the partnership between Walmart and OpenAI is more than just a headline; it marks a pivotal moment where the world’s largest retailer is doubling down on a future defined by Generative AI. This move signals that Gen AI is no longer a niche tool—it is […]
UX Visionaries: Tiffany Whitener
At Key Lime Interactive, we’re constantly scanning the horizon to find the visionaries who are not just adapting to the future of UX, but actively shaping it. We believe the biggest challenges often reveal the most profound opportunities for design leaders. In this new era, where Artificial Intelligence (AI) is rapidly transforming every industry, the […]
UX Visionaries: Clara Kuo
Welcome back to Key Lime’s Influential Voices in UX! This series highlights the individuals shaping the future of user experience. In this edition, we’re featuring Clara Kuo, a UX leader with more than a decade of experience in mixed-methods research. Clara’s passion for fostering curiosity and belonging within teams, combined with her expertise in quantitative […]
Could Your Product Benefit from an AI Component?
In today’s rapidly evolving technological landscape, it’s easy to get swept up in the buzz around AI. But how do you truly know if integrating artificial intelligence will enhance your product and, more importantly, resonate with your users? At Key Lime Interactive, we believe the answer lies not just in the technology itself, but in […]