HOME & RENTER’S INSURANCE MOBILE COMPETITIVE INDEX REPORT
(Published bi-annually in March and September)
HOME & RENTERS INSURANCE COMPETITIVE INDEX OVERVIEW
The Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report goes far beyond a basic heuristic evaluation or expert review.
In the Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report, KLI reviews eight (8) of the largest home and renter’s insurance companies in the U.S.:
- Farmers Insurance
- Liberty Mutual
- State Farm
- The Hartford
KLI’s intent in creating this third-party syndicated report is to:
1. Provide consumer-driven data to help guide insurance companies as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
2. Summarize how the insurance companies differentiate themselves from their competitors through the capabilities and features that they offer.
This renters insurance competitive analysis is extremely comprehensive, however Key Lime Interactive recently rolled out with a brand new tool to make staying ahead of your competition even easier. It’s called Competitive Insights by Key Lime Labs, the innovation arm of KLI.
Competitive Insights by Key Lime Labs is the first enterprise platform of its kind for mobile UX competitive insights and is designed for business intelligence leaders, market analysts, UX/CX strategists, and product managers who want on-demand access to the competition’s mobile customer experience.
COMPETITIVE INDEX METHODOLOGY
To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of insurance sites and applications. User ratings are determined by a consumer survey and card sort.
Our review of the primary mobile properties includes a full verification of the insurance companies’ capabilities. The unmodified score represents feature coverage or the company’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.
HOW WE INCORPORATED USER FEEDBACK
KLI conducted a consumer survey and card sort (n=500) to gather feedback about how customers prioritized features when using a home/renter’s insurance company’s mobile property. Individual feature scores were then weighted by their value to customers. The goal is to provide a metric of relative importance so that the highest-scoring company is also the one providing customers’ desired features.
SUMMARY OF CAPABILITIES AND FEATURES WITHIN COMPETITIVE BENCHMARK REPORT
- Secure Log In Process
- Access Policy Info
- Account Settings/Management
- Bill Payment
- Get Quote
- Help/Self Service
- Locate an Agent
- App Interface
- Customer Support
- Social Media
THE UX OF HOMEOWNERS’ INSURANCE:
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