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HOME & RENTER’S INSURANCE MOBILE COMPETITIVE INDEX REPORT

KLI-Home-and-Renters-Insurance-Mobile-Competitive-Index-Report-Overview

(Published bi-annually in March and September)

HOME & RENTERS INSURANCE COMPETITIVE INDEX OVERVIEW

The Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report goes far beyond a basic heuristic evaluation or expert review.

In the Key Lime Interactive (KLI) Home/Renter’s Insurance Mobile Competitive Index Report, KLI reviews eight (8) of the largest home and renter’s insurance companies in the U.S.:

  • Allstate
  • Farmers Insurance
  • Liberty Mutual
  • Nationwide
  • State Farm
  • The Hartford
  • Travelers
  • USAA
This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their home/renter’s insurance company.

KLI’s intent in creating this third-party syndicated report is to:

1. Provide consumer-driven data to help guide insurance companies as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.

2. Summarize how the insurance companies differentiate themselves from their competitors through the capabilities and features that they offer.

COMPETITIVE INSIGHTS

This renters insurance competitive analysis is extremely comprehensive, however Key Lime Interactive recently rolled out with a brand new tool to make staying ahead of your competition even easier. It’s called Competitive Insights by Key Lime Labs, the innovation arm of KLI.

Competitive Insights by Key Lime Labs is the first enterprise platform of its kind for mobile UX competitive insights and is designed for business intelligence leaders, market analysts, UX/CX strategists, and product managers who want on-demand access to the competition’s mobile customer experience.

Customers rave about its:
•  Best-in-class mobile CX comparisons
•  Play-by-play screenshots library
•  Dynamic feature change-tracking tables

Competitive Insights by Key Lime Labs

COMPETITIVE INDEX METHODOLOGY

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of insurance sites and applications. User ratings are determined by a consumer survey and card sort.

Our review of the primary mobile properties includes a full verification of the insurance companies’ capabilities. The unmodified score represents feature coverage or the company’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.

HOW WE INCORPORATED USER FEEDBACK

KLI conducted a consumer survey and card sort (n=500) to gather feedback about how customers prioritized features when using a home/renter’s insurance company’s mobile property. Individual feature scores were then weighted by their value to customers. The goal is to provide a metric of relative importance so that the highest-scoring company is also the one providing customers’ desired features.

SUMMARY OF CAPABILITIES AND FEATURES WITHIN COMPETITIVE BENCHMARK REPORT

  • Secure Log In Process
  • Access Policy Info
  • Account Settings/Management
  • Bill Payment
  • Get Quote
  • Claims
  • Alerts
  • Help/Self Service
  • Locate an Agent
  • App Interface
  • Customer Support
  • Social Media

THE UX OF HOMEOWNERS’ INSURANCE:


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Need more info? Contact us at sales@keylimeinteractive.com

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