by Sandra Higgins | Oct 25, 2023 | Press Releases
Miami, FL – Key Lime Interactive (KLI), a leading full-service user experience research agency for some of the world’s biggest brands, announced today that as of October 25, 2023, Eugenio Santiago has been promoted to President of the Company after having served as SVP of Research since 2018. Ania Rodriguez stepped down as CEO and shall remain the Chairwoman of the Board of Key Lime Interactive.
“Eugenio has been by my side every step of the way in building Key Lime into the well-respected UX/CX research and strategy firm it is today. Not only is he an expert researcher, he understands the ins and outs of our business and has been at the forefront of shaping our culture since the beginning,” said Ania Rodriguez, Chairwoman of the Board. “As President of Key Lime Interactive, Eugenio will continue to lead the company with customer-centric vision, expertise, and empathy.”
Eugenio is credited with creating the methodology that is used to conduct KLI’s industry-specific competitive indices which have grown from a single report back in 2012 to a thriving division of KLI’s business which releases over 10 reports spanning a variety of industries, including mobile banking, home and renters insurance, and auto insurance. Based on customer survey responses from the largest brands, the Competitive Insights report provides performance rankings as well as important insights into customer preferences, UX design best practices, and emerging industry trends and innovations.
Additionally, Eugenio contributed heavily to the visible maturation to a more user-centered design approach for one of the world’s largest banking and technology brands. With KLI as a strategic partner, this company’s UX research team has grown from one individual conducting mostly validation-style research to a thriving team responsible for advocating and integration of the user’s needs into the product development cycle.
Key Lime Interactive President Eugenio Santiago said, “I am truly excited to lead Key Lime Interactive through the next phase of growth. Usability research plays a vital role in ensuring success of a new product or service especially through these rapidly changing times. We have a great track record in partnering with some of the largest brands in the world and I am excited to grow Key Lime Interactive’s product and client portfolio.”
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research and strategy services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
This release first appeared on PR Web.
by KLI | Jun 13, 2023 | Press Releases
Miami, FL: As part of its one-of-a-kind insights platform, Key Lime Interactive has released its latest competitive analysis of the eight largest US auto insurance companies‘ mobile sites and applications. By synthesizing survey responses from over 500 current auto insurance customers, this report offers scores for each company, evaluating their performance in several areas, including customer preferences, best practices in user experience (UX) design, specific interface designs, and emerging trends growing in popularity with real consumers. This provides information about products and services that correspond with customer satisfaction, as well as screenshots of real interfaces from industry leaders and easy-to-digest graphs filled with actionable data.
A key feature of this report is its comparative analysis of the categories and specific features most valued by today’s consumers, broken down by device type: mobile websites and apps for both iOS and Android devices. Key Lime’s analysts compile volumes of survey data to pinpoint which capabilities can make the biggest impact for today’s UX-minded auto insurance companies, including:
- Claims
- Finding amenities on the road
- Roadside assistance
- Mobile bill pay
- Locating an agent
- Customer service
- Changes in coverage
- Self-service options
Those who subscribe to Key Lime Interactive’s Competitive Insights gain full access to the report as well as Key Lime’s user-friendly platform, which is updated with fresh consumer data and new insights on the latest trends every six months. This gives subscribers the most updated information regarding mobile features and innovations in the auto insurance industry. Competitive Insights offers similar competitive research for various industries, including mobile banking, credit card mobile UX, and home and renters insurance UX.
Learn more about the Auto Insurance UX Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
by KLI | May 4, 2023 | Press Releases
Miami, FL: Key Lime Interactive and its CEO Ania Rodriguez have been recognized by The Women’s Edge and Kaufman Rossin as one of the Top 100 Women-Led Businesses in Florida once again. The awards ceremony took place at The Signature Grand in Davie, FL, and celebrated the achievements of women who are leading the charge to the top of their industries in companies across the state. Collectively, these organizations contributed over $43 billion to Florida’s economy. This year marks the 5th time that Key Lime Interactive has received this recognition.
“It is such an honor to again be part of a community of such amazing women leaders. The combined and individual accomplishments of this group is astounding, said Ania Rodriguez, founder and CEO of Key Lime Interactive and JourneyTrack.
In addition to revenue, the judging criteria includes factors like innovation, customer service, diversity, equity, and inclusion, as well as employee programs. The winning companies were chosen throughout the entire state of Florida.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
by KLI | May 2, 2023 | Press Releases
Miami, FL: As part of its revolutionary, one-of-a-kind insights platform, Key Lime Interactive has released its latest competitive analysis of customer mobile banking user experiences. This report examines the top nine banking institutions in the United States and their respective mobile websites and applications and is based on survey responses from over 500 real consumers. As the twenty-fifth competitive review studying these leading financial brands, this report is the newest addition to Key Lime’s library of such reports on UX in mobile banking. The analysis reveals new data on customer preferences, best practices for mobile UX, emerging trends like touchless ATMs and improved security features for travelers.
A key feature of the report is the comparative analysis of specific features and functionalities that are most valued by today’s consumers, broken down by both feature and device type, including apps for both iOS and Android devices. Leading financial brands can harness this wealth of data to make empowered business decisions to connect with modern consumers. Key Lime Interactive’s analysts leveraged survey data to highlight some of the most sought-after capabilities, including:
- Access to Account Information
- Account Settings and Alerts
- Bill Pay
- Financial Management
- Peer-to-Peer Transfers
- Pending Payments and Transfers
- Security
- And more
Of the current market for mobile banking, Eugene Santiago, Senior Vice President of Research at Key Lime Interactive said, “The mobile banking landscape grows more competitive by the day. Banks who can anticipate consumer expectations and other trends in mobile banking are far more likely to delight customers and build brand loyalty. Our proprietary platform for Competitive Insights allows banks to stay ahead of these expectations with semi-annual in-depth analyses. These reports are rich with expert reviews, and, most importantly, brimming with the feedback from today’s customers.”
Subscribers to Key Lime Interactive’s Competitive Insights not only gain access to the report itself but also to the interactive platform, which is updated with new consumer data and details on up-and-coming features for mobile banking. The Competitive Insights platform also provides similar competitive research for a variety of other industries, including home and renter’s insurance mobile UX, auto insurance mobile experience, and credit card mobile UX.
Learn more about the Mobile Banking Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
by KLI | Apr 5, 2023 | Press Releases
Miami, FL: Key Lime Interactive just released its latest competitive analysis of the customer mobile user experience (UX) covering the top eight home and renters’ insurance providers in the U.S. By compiling data from 500+ survey respondents—all of whom are current insurance customers—this report gives a comprehensive overview of how each company performs in several areas. The result is a detailed look at today’s top customer preferences, as well as the current best practices for UX design, emerging trends that are most important to consumers, and even a look at the performance of specific interface designs.
“The home and renters insurance landscape is fiercely competitive, and providers who stay ahead of consumer expectations and trends to deliver great mobile customer experiences are more likely to build brand loyalty. Our proprietary platform for Competitive Insights allows them to do just that, with semi-annual in-depth analyses. The reports include expert reviews and, perhaps most importantly, the voice of the customer,” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive.
This report also shares relevant industry insider information regarding which products, features, and functionalities correspond to customer satisfaction, and includes easy-to-read graphs and screenshots of actual interfaces.
Most significantly, this report provides readers with a comparative analysis of which categories provide the greatest benefits for customers, broken down by features, and includes data for mobile websites and user applications for iOS and Android devices. Key Lime Interactive’s research analysts condense all of this survey data into actionable insights, identifying which capabilities are most important to today’s insurance consumers, including
- Secure log-in
- Mobile payment
- Claim status tracking
- Viewable policy details
- Customer service support
- Account settings control
- Viewable payment history
- On-demand coverage changes
- Mobile claims
- And more
Subscribers to Key Lime Interactive’s Competitive Insights gain access to the full report, which is updated with the most up-to-date consumer data based on new surveys every six months. This gives subscribers a competitive edge, providing them with current data about which mobile features and emerging trends can offer the most potential impact in the home and renters’ insurance industry. Competitive Insights releases similar intensive industry research and key insights for several other sectors, including mobile banking, auto insurance mobile experience, and credit card mobile UX.
Learn more about the Mobile Insurance Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
by KLI | Mar 7, 2023 | Press Releases
Key Lime Interactive has released the most up-to-date competitive analysis of the customer mobile experience for the top nine credit card companies in the United States, focusing specifically on mobile site and app capabilities that are most important to today’s consumers. Using survey responses from 500+ of current credit card customers, this analysis details performance scores for every brand across multiple touchpoints. The result is an expository look at customer preference, best practices in interfaces and UX design, as well as emerging trends that customers want in a credit card brand. Additionally, this analysis offers a look at which features correlate with customer satisfaction, as well as screenshots of real interfaces and informative graphs.
“In today’s competitive mobile credit card experience landscape, credit card companies need to stay ahead of consumer expectations and trends. Our proprietary platform for Competitive Insights allows them to do just that, with semi-annual in-depth analyses that can be accessed at any time. The reports include not only expert reviews but most importantly, the voice of the customer,” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive.
A critical component of this report is a researched-backed comparative analysis of which features offer the greatest benefits for consumers and lead to the highest levels of customer satisfaction. This includes categories for mobile websites and applications for iOS and Android devices. It also includes details regarding the industry’s emerging trends and best practices for impactful mobile UX design. Key Lime Interactive’s experienced analysis compiled volumes of survey data to pinpoint some of the capabilities that matter most to consumers including
- Secure Log-Ins
- Access to Account Balances
- Views of Recent/Pending Charges
- Mobile Account Payments
- Account Management
- Customer Service Support
- Access to Rewards Balances
- Access to Statements
Subscribers to Key Lime Interactive’s Competitive Insights unlock access to the full report, which is updated with new consumer survey results and analysis every six months, offering the most current insights about which mobile features and capabilities are leading the credit industry. Competitive Insights offers similar competitive research for a range of industries including home and renters insurance mobile UX, mobile experience for auto insurance, and mobile banking.
Learn more about the Mobile Insurance Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
