Eye Tracking – UX Webinar
On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye-tracking the user experience.
Eye-tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and flexible enough to track a variety of devices. However, few UX professionals are aware that eye tracking isn’t just for big screens anymore. Mobile devices are becoming a dominant interface for our users and we need to be able to understand what attracts their attention and what they see when interacting with these devices.
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Eye Tracking Panel:
This webcast will empower attendees with the knowledge of how eye tracking can be applied to their mobile user research projects as well as best practices for conducting a successful mobile eye-tracking study.
- HOST: Kelly Nercess, Marketing Coordinator, Key Lime Interactive
- Andrew Schall, Principal Researcher & Director, Key Lime Interactive
- Jennifer Romano Bergstrom, User Experience Researcher, Facebook