CX Strategy: Millennials & mCommerce

CX Strategy:

Millennials & mCommerce
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Strategy

CX Strategy Webinar

 

mCommerce is shifting in a direction to cater towards those that are digital natives (Millennials), not digital immigrants (the rest of us). Personalization and customization are a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don’t allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omnichannel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.


This webinar will focus on these topics related to a CX/UX Strategy:

  • Personalization vs. Customization
  • Wearables
  • Digital Storytelling
  • Location-based deals / Geo-location / Beacons / NFC
  • New “buy button” trend (on Twitter, Facebook, Pinterest, and soon, Google)

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Mobile Payment Compatibility Apps

Mobile Payment Compatibility Apps

UX Webinar
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Mobile

Mobile Payment Compatibility App UX Webinar:

If you have been following the September and October 2014 editions of the Key Lime Interactive newsletter, you may have read the two-part article that focused on mobile payment apps. Our researchers, Kathleen and Phil, faced a challenging experience with mobile payments during a New York music festival, which inspired them to get together and assess the leading mobile payment apps that are currently on the market.


Get the insights from our user experience specialists as they field some of the popular forms of mobile payments and they share their perspective on usability and options.

Some of the apps that will be covered:

  • ApplePay
  • Google Wallet
  • PayPal
  • Softcard/ISIS
  • LoopPay
  • Coin
  • Starbucks

Our researchers will also be giving their predictions for the future of mobile payments.

How will this impact the purchasing experience moving forward?

 

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