Key Lime Interactive Releases Credit Card Mobile UX Competitive Insights

Miami. FL. 25 August 2022

Key Lime Interactive has released its most recent competitive analysis of user mobile experiences for the top nine credit card companies in the United States. Based on survey responses from more than 500 participants, the report provides performance rankings as well as important insights into customer preferences, UX design best practices, and emerging industry trends and innovations. The report also includes overall product ratings, performance details related to specific features, and charts that put the data into an easy-to-read format. “Creating great customer experiences is paramount to most financial services companies. Our competitive insights reports provide them with not only expert reviews but most importantly the voice of the customer.” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive.

A key aspect of the comparative analysis is a comprehensive look at user experiences on the mobile websites as well as the Android and iPhone apps of top credit card companies. Analysts use consumer responses to identify the most important mobile features and capabilities that drive customer satisfaction and company success:

  • Account Activity
  • Alerts
  • App Interface 
  • Fraud Protection
  • Product and Services
  • Help/Self Serve
  • Rewards
  • Secure Login

Subscribers to Key Lime Interactive’s Competitive Insights can access the full report, which is updated with new information every six months with the latest rankings and UX innovations. In addition to the credit card report, Competitive Insights provides similar competitive research for a variety of other industries, including mobile banking, home and renters insurance, and auto insurance.

Request the full Competitive Insights report for more information.

About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. 

Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Key Lime Interactive Named as one of the Best UI/UX Companies in Florida by Clutch

Miami, FL. – Key Lime Interactive has been named as one of the best UI/UX companies in Florida by Clutch. Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

“At Key Lime Interactive, we believe that a diverse team and an inclusive environment are the catalysts for world-class ideas and innovation. We are so proud to see this belief in motion, and we are grateful to Clutch for recognizing our company as a Clutch Leader. 

We won this award for our excellence in customer service, creative solutions, and project success, and we’d like to acknowledge that it is our people that make all of these things possible. Thank you to Clutch and to the hard-working, diverse, progressive group of humans behind the scenes at Key Lime,” said Ania Rodriguez, founder and CEO of Key Lime Interactive and JourneyTrack.

For more information, check out Clutch services along with their projects and client reviews.

About Key Lime Interactive

Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Key Lime Interactive and CEO Ania Rodriguez recognized as a 2022 Top 100 Women-Led Business in Florida

 

Miami, FL: Key Lime Interactive and its CEO Ania Rodriguez have been recognized by The Commonwealth Institute and Kaufman Rossin as one of the Top 100 Women-Led Businesses in Florida. The awards ceremony took place at the Hyatt Regency Miami, and celebrated the achievements of women who are leading the charge to the top of their industries in companies across the state.This year marks the 4th time the Key Lime Interactive has received this recognition.

“It is an honor to be part of a community of such accomplished women leaders who have built, innovated, grown, and led these extraordinary companies. The award this year is especially meaningful as we have all navigated through unprecedented circumstances surrounding the global pandemic that has long impacted people and businesses everywhere,” said Ania Rodriguez, founder and CEO of Key Lime Interactive and JourneyTrack.

In addition to revenue, this year’s judging criteria included factors like innovation, customer service, diversity, equity, and inclusion, as well as employee programs. The winning companies were chosen throughout the entire state of Florida. See the detailed results here.

 

About Key Lime Interactive

Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Key Lime Interactive Releases On-demand Comprehensive Mobile UX Competitive Insights for the Credit Card Industry

Miami, FL. – Key Lime Interactive has released its biannual mobile user experience competitive insights report for the credit card industry ranking the nine leading U.S. credit card issuers based on eight criteria and user feedback from 500 consumers. “Financial institutions like all brands are working diligently to ensure the best customer experience possible. Our competitive insights reports provide them with not only expert reviews but most importantly the voice of the customer. We utilize our proprietary Inclusivity Index to ensure all voices are heard” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive. The report includes reviews of the mobile experiences for American Express, Bank of America, Capital One, Chase, Citibank, Discover, U.S. Bank, USAA and Wells Fargo. Within the review, Key Lime Interactive provides insights into the credit card issuer’s mobile website as well as Apple and Android apps. What makes this report unique is that it isn’t just an expert review of the credit card issuer’s mobile technology. The report incorporates user preferences via a 500-person smartphone user survey. Survey participants identify features and capabilities they value and view as critical for managing their finances. The result provides an importance ranking from a consumer perspective over time. The report also reviews these eight mobile user experience features and criteria.

  • Secure login process
  • Fraud protection and security
  • Account activity/history
  • Account settings/management
  • Bill payment
  • Rewards
  • Customer support 
  • Social media

Subscribers to Key Lime’s Competitive Insights have access to the full report. Competitive Insights helps track the leading competition in various industries, including mobile banking, credit cards, home and renters insurance, and auto insurance. In addition to consumer input, the report includes screenshots and a list of changes in available features from the nine analyzed competitors.  Key Lime Interactive releases the report semi-annually, highlighting the features and services consumers care the most about when it comes to mobile banking resources. The first report of 2022 marks the 24th time the company has released the credit card report. Key Lime Interactive will release the next competitive insights report for the credit card industry in Q3 2022.

 

About Key Lime Interactive

Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Rethinking Journey Mapping with JourneyTrack

CX North America Event Recap

Rethinking Journey
Mapping: JourneyTrack

Key Lime Interactive Unveils a New Journey Mapping Platform

 

Recently, Key Lime Interactive not only attended but was a proud sponsor of the Forrester CX North America Live Virtual event.

During this event, our CEO & founder was joined by CX leaders from Google, Infoblox & TracFone to unveil  JourneyTrack™, a new CJM platform that takes Journey Mapping to a whole new level.

Catch the full event recap below to see why Key Lime Interactive is Rethinking Journey Mapping with JourneyTrack:

 

38 Virtual Events Hosted & Counting

38

What is JourneyTrack™?

JourneyTrack™ is an innovative CJM platform that was designed to make it easy for you to understand, track, and prioritize the enterprise customer experience.

It reimagines how teams can all access collaborative journey visualizations, rank and prioritize critical optimization opportunities, ensure inclusive design, access supporting data in the insights hub, and benchmark customer happiness.

Unlike traditional Customer Journey Maps, JourneyTrack provides one central hub for CX teams to:

 

  • Collaborate real-time on Personas and CJMs over time.
  • Share insights, so all your findings are accessible to everyone.
  • Utilize opportunity scoring so you can know what’s most important and add actions to opportunities.
  • Improve their DEI goals with our included Inclusivity Index.
JourneyTrack

Event Speakers

Ania Rodriguez

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO. Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, StateFarm Insurance, and GE.

Dali Szostak

Dali Szostak

Head Of User Experience, Trust & Safety, Google

Sally Cohen

Sally Cohen

Customer User Experience Director, Infoblox

Veronica Fernandez

Veronica Fernandez

Sr. Manager & CX Strategy VoC Lead at TracFone Wireless

Request to Join JourneyTrack’s Beta Program

CJM

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter