MOBILE CREDIT CARD COMPETITIVE INDEX REPORT
(Published Bi-Annually in February and August)
CREDIT CARD COMPETITIVE OVERVIEW
The Credit Card Competitive Index by Key Lime Interactive (KLI) summarizes these new, successful, and well-received features across the finance industry so that both the industry leaders and institutions, large and small, can make at-a-glance decisions. The report features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward. In this detailed report, KLI reviews the competitive mobile landscape of nine (9) of the top US credit card issuers, and ultimately reveals which bank offers its users the best mobile solutions:
- American Express
- Bank of America
- Capital One
- U.S. Bank
- Wells Fargo
This report goes far beyond a basic heuristic evaluation or expert review; KLI’s methodology is unique because it incorporates consumer preferences. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their credit card company.KLI’s intent in creating this third-party syndicated report is to:
- Provide consumer-driven data to help guide credit card issuers as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
- To summarize how the credit card companies differentiate themselves from their competitors through the capabilities and features that they offer.
Read the overview: Mobile Credit Card Competitive Index Report Overview PDF
To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of credit card sites and applications. User ratings are determined by a consumer survey and card sort.
Our review of the primary mobile properties includes a full verification of the financial institutions’ capabilities. The unmodified score represents feature coverage or the bank’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.
While this mobile credit card competitive analysis is extremely comprehensive, Key Lime Interactive introduced a brand new tool that makes tracking your competition even easier. It’s called Competitive Insights by Key Lime Labs, the innovation arm of KLI.
Competitive Insights by Key Lime Labs is an enterprise platform for on-demand mobile UX competitive insights and is designed for design-forward brand analysts, business intelligence leaders, and CX-minded product managers, the platform makes it easy to see how your mobile consumer touchpoints measure up across over 7 of the top brands in your industry. Stay ahead with year-over-year brand performance ratings and industry trends. Access a catalog of screenshots for hundreds of features across mobile web, iOS, and Android for each brand.
SUMMARY OF CAPABILITIES AND FEATURES TO BE ASSESSED
- Secure Log In Process
- Fraud Protection & Security
- Account Activity/History
- Account Settings/Management
- Bill Payment
- Customer Support
- Social Media
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