Finding the Right Tool for Your Quantitative Research

Finding the Right Tool

For Your Quantitative Research!
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Research

So Many Tools, So Little Time

If you do quantitative research, I’m sure you’ve had this problem before. You’ve figured out how you want to test your site, and identified the perfect methodology, only to realize you need to decide on a survey tool. If it’s a tool you’ve used before, no problem, but what if it’s a different methodology? A Google search results in 10 different tools that seem to fit your needs, and you find yourself wading through pricing plans, feature lists, and marketing copy, and two hours later you still haven’t decided which tool is best for your team.


Key Lime Interactive is here to help. Being a consulting research firm, we have the opportunity to work with many different online quantitative research tools without being locked into a particular provider. In this 45-minute webinar, Phil McGuinness, one of our user experience researchers with a focus on quantitative research tools, will discuss his flowchart for choosing the right research tool based on your budget and data collection needs. In addition, he’ll provide information about how he came to recommend each solution for each particular problem, and why.

KLI Workshop

What You Can Expect to Learn:

 

  • How to choose the best tool for your particular need
  • Why each tool is recommended by Key Lime Interactive for that solution
  • The strengths and weaknesses some of the most popular quantitative research tools, from the perspective of a UX Researcher

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Intro: The Role of Body Language in User Research

The Role of Body Language

Within User Research
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Watch

Intro: The Role of Body Language in User Research

 

Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

In this webinar, we demonstrate common situations in UX research and some of the more relevant emotions to pick up on while observing users. Some of the gestures we will be acting out will be related to:

 

  • Confidence
  • Confusion
  • Frustration

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UX Webinar Highlights

Joining this webinar will help give you the skills you need to improve the interactions you have with your test participants, and these skills will help you generate more accurate and actionable feedback from your users.

This webinar will be an intro to the first in a series, the next one will deep dive into facial expressions, and we’ll close out the series with the power of the face and eye insights.

KLI Webinars

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Mood Meter: A Real-Time Satisfaction Meter

Mood Meter:

A Real-Time Satisfaction Meter
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Mood

A Real-Time Satisfaction Meter Webinar

 

We wanted to understand our user’s mental journey while interacting with a product. How do you get real-time moments of truth during Think-Aloud-Protocol? So, we created this tool to help us tell a better story.

For those of you that attended UXPA Boston in May, you may have already been introduced to our Mood Meter tool. We’re excited to share the concept behind the Key Lime Original ‘Mood Meter’ in this live presentation.

Join us for a 60-minute live webinar with CEO, Ania Rodriguez, and User Experience Researchers, Jonathan Knopf and Rick Damaso.

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Eye Tracking The Mobile User Experience

Eye Tracking

The Mobile User Experience
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 Experience

Eye Tracking – UX Webinar

 

On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye-tracking the user experience.

Eye-tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and flexible enough to track a variety of devices. However, few UX professionals are aware that eye tracking isn’t just for big screens anymore. Mobile devices are becoming a dominant interface for our users and we need to be able to understand what attracts their attention and what they see when interacting with these devices.

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UX success

Eye Tracking Panel:

This webcast will empower attendees with the knowledge of how eye tracking can be applied to their mobile user research projects as well as best practices for conducting a successful mobile eye-tracking study.

Event Hosts:

 

  • HOST: Kelly Nercess, Marketing Coordinator, Key Lime Interactive
  • Andrew Schall, Principal Researcher & Director, Key Lime Interactive
  • Jennifer Romano Bergstrom, User Experience Researcher, Facebook

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