Key Lime Interactive Webinars

HTML5 or Native OS: Which is Right for Your Business?

March 3, 2014 | Android App Development ipad mCommerce mobile Strategy usability

A hot topic right now in mobile user experience is the debate between providing an HTML5 web app versus a more traditional Native OS app. Simply put, HTML5 is a method of programming a mobile website to behave like an app (think which can be accessed through any modern tablet or smartphone browser. Conversely, apps written for a Native OS are developed to run directly on Android or iOS smartphones (they are designed for each native platform), and must be downloaded through the GooglePlay Store or Apple App Store. Both approaches are a great way to provide web content to smartphone and tablet users, and they each have their own strengths and weaknesses. Which of these approaches is right for your business? At Key Lime Interactive, we are exploring this question in depth, and have key information to help you make the right decision

Android OS Conformance: How Many Apps are Getting it Wrong?

July 10, 2013 | Android mobile

Android is now the number one Mobile platform worldwide and as a result we’re seeing an increased interest among our clients in how to compete in the global application marketplace. Google Play, formerly the Android Marketplace has become the competitive hot spot for installations onto mobile devices and tablets, yet; somehow, a number of apps/app developers are getting it wrong! We’ve noted that a number of players have yet to adhere to the defined Android OS development guidelines. Let’s take a look at a few examples where a clear understanding of guidelines would improve the usability of a provided app.

Take figure 1: The Chase Mobile app.
Android OS Conformance
A few issues jump out that appear to be quick-fix usability problems. First, the bottom menu bar seen here is being phased out because newer phones don’t possess the touch buttons that run on Android 4.1 (Jellybean). You might note that it also takes up a considerable amount of screen space making it undesirable. On the right hand side you can see the right pointing carets (sic) which are an iOS feature, not an Android OS feature. Additionally, at the top there is no indication of which app you’re presently using, or how to navigate backward to previous screens. We’re thinking that there should be an action bar of some kind to help with navigation within the app. Finally, after looking more closely at figure 1 you may have also noted that there is no Chase Bank insignia or identification. Despite the familiar design for iOS users, the app seems to have a number of usability issues that are easy to identify. While an iOS user may find this App is easy to use, Android OS users have reportedly found the interface to be confusing and we predict that such a user is at risk to abandon.

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