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Archives for Category: mCommerce

New Director of Quantitative Research Leads Competitive Initiatives

April 8, 2014 | auto insurance Competitive Benchmark Study Competitive Index mCommerce mobile mobile banking News Syndicated Reporting

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods, but, above all, Dana has perfected the art and science of creating a simple, yet highly-informative large-scale online user experience research studies. Her graceful presentation of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.
After just three short months as part of the KLI team, Dana’s expertise is in high-demand! Custom studies are exceeding client expectations and all the while, Dana and other Key Limer’s are preparing the following types of reports for incremental release:
– Mobile Competitive Index Reports
– Industry Specific Competitive Benchmark studies
– Custom Competitive Benchmark Studies

HTML5 or Native OS: Which is Right for Your Business?

March 3, 2014 | Android App Development ipad mCommerce mobile Strategy usability

A hot topic right now in mobile user experience is the debate between providing an HTML5 web app versus a more traditional Native OS app. Simply put, HTML5 is a method of programming a mobile website to behave like an app (think m.youtube.com) which can be accessed through any modern tablet or smartphone browser. Conversely, apps written for a Native OS are developed to run directly on Android or iOS smartphones (they are designed for each native platform), and must be downloaded through the GooglePlay Store or Apple App Store. Both approaches are a great way to provide web content to smartphone and tablet users, and they each have their own strengths and weaknesses. Which of these approaches is right for your business? At Key Lime Interactive, we are exploring this question in depth, and have key information to help you make the right decision

Mobile Words of Wisdom

September 30, 2013 | mCommerce mobile Mobile Marketing

Last month we attended the Mobile Marketing Summit in NYC. Speakers included folks from GE Healthcare, Citibank, InterContinental Hotels, Gilt Groupe and others. We walked away with new insight on how companies are shaping and preparing their mobile solutions.
It’s important for our research team to consider the business stakeholder perspective as we offer opportunities to improve tested solutions. We’ve highlighted a few points from the summit that the team is keeping in mind along with key concepts for moving solutions to the next level.

Many Shades of Grey: Responsive Design vs. Adaptive Layout

February 1, 2013 | ipad mCommerce mobile Responsive Web Design usability

Once upon a time…

In the first century of the 3rd millennium (aka the 21st century) the world was full of websites designed and developed with high-speed internet access in mind.  Then one day, mobile feature phones were introduced: Palm, Inc. (remember them?), Kyocera 6035 and the HP iPaq h6315 look. Today they look like something from the dark ages! It wasn’t until 2009 that a few companies started noting mobile phone usage rising and started to develop their own mobile initiatives. At that time, data networks had far slower speeds.   Designers were faced with a problem:  they needed to allow the small screen carrying “on-the-go” user access to their content without frustration.

The solution:  Native apps and m.sites were born.   Brilliant.  Limited function to be viewed in this mobile context.  It made complete sense.  Traditional websites and mobile solutions lived independently and happily One of our clients said then “all we want is a mobile site that looks like our contemporary [then mid-90s!] website.”.

But, then one day the K48 (the iPad) and other tablets joined the list of available offerings for both home and on-the-go users.  Android and more recently Win8 tablets followed suit and here we are on the edge of a holiday season where the tablet is the number one gift. The tablets that were introduced had screen sizes that weren’t quite as large as a super-sized widescreen monitor and weren’t quite as tiny as a smartphone.  Designers stopped in their tracks and considered a new challenge:  Do we continue to design a solution for every form factor that emerges or is it possible to try to find a way to make our websites accessible AND user friendly across all form factors?

E-Retailers Pin Their Attention on Pinterest

May 15, 2012 | e-commerce platforms mCommerce Social Media

As we’ve all discovered by now, Pinterest is the hottest new social sharing site boasting an enormous following as its popularity has increased exponentially in recent months. Exceeding 10 million unique visitors each month, Pinterest will likely be on center stage as the future of e-commerce social media marketing efforts plays out.
After some consideration and discussion with pinners of all ages, we credit its growth to a few specific things…

Industry Study: Today’s Retail Customers Report Their Needs and Expectations of a Mobile Shopping Experience

January 31, 2012 | e-commerce platforms mCommerce mobile usability

Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.
In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.

8 Tips: Improve Design & Increase Mobile Commerce Conversion

October 21, 2011 | e-commerce platforms mCommerce mobile roi of usability testing usability

Real users reveal trends. KLI takes note.
As top retailers strive to increase their mobile presence KLI continues to launch studies of all shapes and sizes to explore mobile trends. In the process our researchers are gaining intimate knowledge about the general expectations of today’s consumer and the love/hate relationship they’re developing with their favorite retailers.
As they shop on their smartphone or tablet “consumers don’t want to pinch and drag screens around and accidentally click unintended links. They don’t want to be autocorrected or type in 16-digit credit card numbers” says Rebeca Lergier, Sr. User Research Director at KLI. “They’re seeking simplicity; automatic detection, visual cues, one-click checkouts… We’ve gotten to the point where we can see pain points a mile away.”

Consumer Testing in a Mobile World

August 3, 2011 | ipad mCommerce mobile unified user experience research usability

We’ve taken our research methods from the lab and into the wild.
The trends in mobile are changing rapidly. Feature priorities are broad and users’ expectations are demanding. Clients cannot simply take their traditional site and miniaturize it to fit on the screen of a smart phone or they’ll lag behind their competitors.
Our clients understand this and they’re considering their audience as a critical component to developing a successful solution.
In an effort to help our clients evaluate user behavior across form factors and operating systems that exist in this dynamic mobile world, we’ve found a few tools that help us move from the lab and into the wild.

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