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Archives for Category: mobile

How to Conduct a Mobile Expert Review

September 1, 2015 | mobile Uncategorized usability UX

by Matt Bruce In the technologically advanced and incredibly mobilized world we live in today, there’s constant pressure on organizations and businesses to provide customers with a great mobile user experience. According to Google’s Consumer […]

Big Design Dallas Day 1 Recap

September 5, 2014 | Conferences mobile Strategy

If you haven’t been following our Twitter feed, then you have been missing out! Our Key Limers, Kelly Nercess, attended Day 1 of the Big Design conference in Dallas. Wish you were here soaking up all this UX […]

Top Mobile Apps for Summer Travel

May 5, 2014 | airline Competitive Index mobile

by Phil McGuinness At Key Lime Interactive, we’ve provided competitive research analysis in the Auto Insurance and Banking Industry mobile app offerings for years. Now, on the heels of TripAdvisor reporting a milestone of 100 million […]

New Director of Quantitative Research Leads Competitive Initiatives

April 8, 2014 | auto insurance Competitive Benchmark Study Competitive Index mCommerce mobile mobile banking News Syndicated Reporting

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods, but, above all, Dana has perfected the art and science of creating a simple, yet highly-informative large-scale online user experience research studies. Her graceful presentation of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.
After just three short months as part of the KLI team, Dana’s expertise is in high-demand! Custom studies are exceeding client expectations and all the while, Dana and other Key Limer’s are preparing the following types of reports for incremental release:
– Mobile Competitive Index Reports
– Industry Specific Competitive Benchmark studies
– Custom Competitive Benchmark Studies

HTML5 or Native OS: Which is Right for Your Business?

March 3, 2014 | Android App Development ipad mCommerce mobile Strategy usability

A hot topic right now in mobile user experience is the debate between providing an HTML5 web app versus a more traditional Native OS app. Simply put, HTML5 is a method of programming a mobile website to behave like an app (think m.youtube.com) which can be accessed through any modern tablet or smartphone browser. Conversely, apps written for a Native OS are developed to run directly on Android or iOS smartphones (they are designed for each native platform), and must be downloaded through the GooglePlay Store or Apple App Store. Both approaches are a great way to provide web content to smartphone and tablet users, and they each have their own strengths and weaknesses. Which of these approaches is right for your business? At Key Lime Interactive, we are exploring this question in depth, and have key information to help you make the right decision

Mobile Words of Wisdom

September 30, 2013 | mCommerce mobile Mobile Marketing

Last month we attended the Mobile Marketing Summit in NYC. Speakers included folks from GE Healthcare, Citibank, InterContinental Hotels, Gilt Groupe and others. We walked away with new insight on how companies are shaping and preparing their mobile solutions.
It’s important for our research team to consider the business stakeholder perspective as we offer opportunities to improve tested solutions. We’ve highlighted a few points from the summit that the team is keeping in mind along with key concepts for moving solutions to the next level.

Android OS Conformance: How Many Apps are Getting it Wrong?

July 10, 2013 | Android mobile

Android is now the number one Mobile platform worldwide and as a result we’re seeing an increased interest among our clients in how to compete in the global application marketplace. Google Play, formerly the Android Marketplace has become the competitive hot spot for installations onto mobile devices and tablets, yet; somehow, a number of apps/app developers are getting it wrong! We’ve noted that a number of players have yet to adhere to the defined Android OS development guidelines. Let’s take a look at a few examples where a clear understanding of guidelines would improve the usability of a provided app.

Take figure 1: The Chase Mobile app.
Android OS Conformance
A few issues jump out that appear to be quick-fix usability problems. First, the bottom menu bar seen here is being phased out because newer phones don’t possess the touch buttons that run on Android 4.1 (Jellybean). You might note that it also takes up a considerable amount of screen space making it undesirable. On the right hand side you can see the right pointing carets (sic) which are an iOS feature, not an Android OS feature. Additionally, at the top there is no indication of which app you’re presently using, or how to navigate backward to previous screens. We’re thinking that there should be an action bar of some kind to help with navigation within the app. Finally, after looking more closely at figure 1 you may have also noted that there is no Chase Bank insignia or identification. Despite the familiar design for iOS users, the app seems to have a number of usability issues that are easy to identify. While an iOS user may find this App is easy to use, Android OS users have reportedly found the interface to be confusing and we predict that such a user is at risk to abandon.

Many Shades of Grey: Responsive Design vs. Adaptive Layout

February 1, 2013 | ipad mCommerce mobile Responsive Web Design usability

Once upon a time…

In the first century of the 3rd millennium (aka the 21st century) the world was full of websites designed and developed with high-speed internet access in mind.  Then one day, mobile feature phones were introduced: Palm, Inc. (remember them?), Kyocera 6035 and the HP iPaq h6315 look. Today they look like something from the dark ages! It wasn’t until 2009 that a few companies started noting mobile phone usage rising and started to develop their own mobile initiatives. At that time, data networks had far slower speeds.   Designers were faced with a problem:  they needed to allow the small screen carrying “on-the-go” user access to their content without frustration.

The solution:  Native apps and m.sites were born.   Brilliant.  Limited function to be viewed in this mobile context.  It made complete sense.  Traditional websites and mobile solutions lived independently and happily One of our clients said then “all we want is a mobile site that looks like our contemporary [then mid-90s!] website.”.

But, then one day the K48 (the iPad) and other tablets joined the list of available offerings for both home and on-the-go users.  Android and more recently Win8 tablets followed suit and here we are on the edge of a holiday season where the tablet is the number one gift. The tablets that were introduced had screen sizes that weren’t quite as large as a super-sized widescreen monitor and weren’t quite as tiny as a smartphone.  Designers stopped in their tracks and considered a new challenge:  Do we continue to design a solution for every form factor that emerges or is it possible to try to find a way to make our websites accessible AND user friendly across all form factors?

KLUE Labs Announces the Release of KLUE Mobile

November 7, 2012 | KLUE mobile News remote testing usability

KLUE Mobile Simplifies Mobile User Testing: Unique Tool Records On-Screen Activity and Gestures Along with Audio of Mobile Users Wherever They Are.
KLUE Labs, a new company formed out of a partnership between leaders in user experience research and mobile app development Key Lime Interactive and Crucian Point, has announced the beta release of their flagship product KLUE Mobile. KLUE Mobile is a tool that captures user interaction with mobile websites and immediately delivers video clips complete with on-screen activity, gestures and audio to design teams and researchers looking to see their products in action.
With KLUE Mobile design teams and researchers can use their own list of iOS users or utilize the diverse panel offered by KLUE Labs to screen in participants for qualitative mobile user experience studies. Users can take studies from anywhere in the world at a time and place that is most comfortable for them. This tool eliminates the need to schedule test time or have participants visit a test facility.
Once a study has been designed using the KLUE Mobile web interface…

Syndicated Report: KLI Mobile Banking Competitive Review

September 26, 2012 | mobile mobile banking Uncategorized

Consumers drive technological advancement in the banking industry and in the past 18 months they have driven the top US banks to offer complete mobile programs with a variety of services to meet the needs of this on-the-go audience.
The evolution of banking tools began with the ability to receive a text message to your feature phone with your balance information. Since, we’ve seen tremendous expansion as mobile solutions have evolved to encompass features like visual check capture, debit card deactivation, person to person payments and have even begun expansion to include offers in the past month. As the teller lines get shorter at the brick and mortar locations, this broad feature list has become an element of attraction and retention of consumers for banking institutions.
Additionally, as the leaders pave the way, regional banks and credit unions observe and mimic solutions that prove successful.
The Mobile Banking Competitive Review by Key Lime Interactive summarizes these new, successful and well received features across the industry so that both the leaders and the small institutions can make at-a-glance decisions about areas that they should work to improve to satisfy their existing and prospective customers. KLI’s research experts highlight opportunities that they discover in their evaluation and ultimately assist in moving the entire industry forward.

State Farm Insurance Ranks First for Best Mobile Site, USAA, GEICO, and Progressive lead the for Best Mobile App

July 25, 2012 | auto insurance mobile

Consumer Preferences and Best-In-Class Features Identified And Incorporated Into Key Lime Interactive’s Mobile Grading System and Shared in June Report
State Farm took first place for Best Mobile Website, while in the Best Mobile App portion of the study USAA, and the newly improved GEICO and Progressive Apps round out the top performers. The entire study and/or associated annual subscription are available for immediate purchase.

Allstate Continues to Note the Needs of Hispanic Customers

April 25, 2012 | Hispanic mobile usability

Key Lime Interactive’s Mobile Insurance Report Identifies AllState as the Only Carrier in the Top 8 to Offer Mobile Properties in Spanish
In 2009 AllState made it clear that they were working to ensure effective communication and business practices with both the English and Spanish speaking US communities in which they offered their services. They integrated a Spanish-language national marketing campaign, complete with targeted tv spots and a Spanish website version that continued through 2010 and beyond. Today, those business goals remain unchanged and separate AllState from their competitors. In a recent study by the marketing research and usability company Key Lime Interactive, it was reported that of the top 8 US auto insurance providers, AllState was the only provider who offered their mobile solutions in Spanish.

Industry Study: Today’s Retail Customers Report Their Needs and Expectations of a Mobile Shopping Experience

January 31, 2012 | e-commerce platforms mCommerce mobile usability

Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.
In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.

Which Retail Bank Offers The #1 Mobile Solution? Bank of America, Chase, Citibank and Wells Fargo Compared. Winner Announced in Free Webinar.

November 30, 2011 | mobile mobile banking

On December 6th, 2011, Key Lime Interactive (KLI) will share the findings of their Mobile Retail Banking Competitive Review. In this webinar, and associated detailed report, KLI profiles the competitive mobile landscape of the four largest US retail banks: Bank of America, Chase (JP Morgan Chase), Citibank (Citigroup), and Wells Fargo & Company and ultimately reveals which bank offers their consumers the best mobile solution.
The webinar will include a general discussion about what these banks are doing to provide for their retail banking customers via mobile optimized sites, apps (iOS and Android) and tablets (iPad). Additionally, KLI will share the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provide a best-in-class feature list, as well as a comparative list the available features of the four; and identify trends and opportunities that bridge the gap between consumer expectations and the banking solutions.

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