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New Director of Quantitative Research Leads Competitive Initiatives

April 8, 2014 | auto insurance Competitive Benchmark Study Competitive Index mCommerce mobile mobile banking News Syndicated Reporting

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods, but, above all, Dana has perfected the art and science of creating a simple, yet highly-informative large-scale online user experience research studies. Her graceful presentation of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.
After just three short months as part of the KLI team, Dana’s expertise is in high-demand! Custom studies are exceeding client expectations and all the while, Dana and other Key Limer’s are preparing the following types of reports for incremental release:
– Mobile Competitive Index Reports
– Industry Specific Competitive Benchmark studies
– Custom Competitive Benchmark Studies

Syndicated Report: KLI Mobile Banking Competitive Review

September 26, 2012 | mobile mobile banking Uncategorized

Consumers drive technological advancement in the banking industry and in the past 18 months they have driven the top US banks to offer complete mobile programs with a variety of services to meet the needs of this on-the-go audience.
The evolution of banking tools began with the ability to receive a text message to your feature phone with your balance information. Since, we’ve seen tremendous expansion as mobile solutions have evolved to encompass features like visual check capture, debit card deactivation, person to person payments and have even begun expansion to include offers in the past month. As the teller lines get shorter at the brick and mortar locations, this broad feature list has become an element of attraction and retention of consumers for banking institutions.
Additionally, as the leaders pave the way, regional banks and credit unions observe and mimic solutions that prove successful.
The Mobile Banking Competitive Review by Key Lime Interactive summarizes these new, successful and well received features across the industry so that both the leaders and the small institutions can make at-a-glance decisions about areas that they should work to improve to satisfy their existing and prospective customers. KLI’s research experts highlight opportunities that they discover in their evaluation and ultimately assist in moving the entire industry forward.

Which Retail Bank Offers The #1 Mobile Solution? Bank of America, Chase, Citibank and Wells Fargo Compared. Winner Announced in Free Webinar.

November 30, 2011 | mobile mobile banking

On December 6th, 2011, Key Lime Interactive (KLI) will share the findings of their Mobile Retail Banking Competitive Review. In this webinar, and associated detailed report, KLI profiles the competitive mobile landscape of the four largest US retail banks: Bank of America, Chase (JP Morgan Chase), Citibank (Citigroup), and Wells Fargo & Company and ultimately reveals which bank offers their consumers the best mobile solution.
The webinar will include a general discussion about what these banks are doing to provide for their retail banking customers via mobile optimized sites, apps (iOS and Android) and tablets (iPad). Additionally, KLI will share the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provide a best-in-class feature list, as well as a comparative list the available features of the four; and identify trends and opportunities that bridge the gap between consumer expectations and the banking solutions.

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